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Explore flower.se/insights – Groundbreaking updates, visionary ideas and inspiring stories from the ever-changing energy sector ?? Via the Insights section at flower.se, gain access to the latest news, interviews, case-studies, research papers and much more from Flower’s energizing journey towards the energy system of tomorrow. #Energy #FlowerInsights #ThoughtLeadership

All eyes on the energy transition ?? Global outlets like BBC News, Forbes, and Bloomberg, along with leading Swedish voices like Dagens Industri, are all, with different perspectives, spotlighting the obvious: ? A fundamental shift is needed – and fast. As the conversation deepens, Flower is becoming a natural go-to for insights on how to get it right. From press features to perspective pieces, we’ll keep you updated on what’s shaping the future of energy. ?? Follow #FlowerInsights for the latest – Link in comments.

The summer read: What inspired star investor P?r-J?rgen P?rson to join Flower’s board? Renowned for playing a key role in shaping success stories like Spotify, iZettle and Avito, and with decades of experience from the boards of countless market disrupting companies, the Northzone partner P?r-J?rgen P?rson is an invaluable member of Flower's board of directors. In the #FlowerInsights interview, he shares: ?? What drew his interest to the #energy sector ?? Why Flower stood out ?? His #startup secret sauce ?? The key to success in a booming industry ?? Read the story – Link in comments.

Optimization and energy trading is evolving towards its next phase. In reality, most actors still rely on static forecasts, siloed markets and predetermined bidding strategies - systems built for a slower, more predictable grid. But today’s energy system demands something else entirely: real-time precision, coordination across markets, and full responsibility for delivery. That’s the difference between participating in the market and shaping it. And increasingly, it’s what separates those who promise flexibility from those who deliver it. As volatility becomes the norm, the question is no longer how much clean power we can produce, but how well we can operate the whole system it runs on. That shift is already underway. And it’s redefining what it means to be a leading player in the energy system of tomorrow.

The first Swedish wind farm to be freed from imbalance costs? ?? Through meticulous hardware and software integration, Flower is in the process of setting up cloud-based control of wind farms all over the country. With trained algorithms automatically regulating wind turbine output to meet the needs of the electricity system, imbalance costs and negative pricing are becoming concerns of the past for wind farm owners. ?? How does it work? Find out in comments.

While most of the office were having a few beers last Friday evening - Jonte, Chuck and the team spent their after work by tracking down a minor bug in our wind curtailment logic. Flower’s Multi Asset Multi Market Optimization (MAMMO… yes, naming suggestions welcome) doesn’t take evenings off, and neither does the team behind it.

For Swedish industry, energy price volatility is more than a financial risk. It impacts competitiveness, planning and long-term growth. At Flower, we believe energy must not only be clean, it must be predictable. That is why we developed Green Baseload, a completely new type of electricity agreement that removes price volatility and gives businesses full control over their energy costs. We combine our own portfolio of batteries, renewable production and advanced AI optimization to manage the risk – delivering stable, affordable, fossil free electricity, without the need for complex hedging or exposure to unpredictable markets. The result for Swedish industries is simple: ? Plannable electricity costs ? Stronger cash flow and competitiveness ? A real step towards climate targets, without sacrificing stability Leading the way together with some of Sweden’s largest industrial companies to implement this model, the energy system of tomorrow is about to unfold.

From machine learning engineers to commercial strategy leads – the next batch of star talent joins the mission ?? Gathered at Flower’s most recent #Onboarding Day, our newest team members got a chance to explore the Flower world, gained insights into our comprehensive company strategy, and of course, shared a cup of coffee (and a cinnamon bun or two) while getting to know each other. ? ?? Looking to be the next one in? We’re hiring for the fall – see open roles in comments. #TechJobs #JobsinStockholm

The energy system of tomorrow demands more than batteries. It demands bold, integrated solutions that work together to deliver real impact. At Flower, we are not just trading electrons. We are building the foundation of a reliable, fossil free energy system. That’s why we take responsibility for the entire value chain. With systems thinking and skin in the game, our integrated model combines: 1. In-house development and ownership of large scale battery storage 2. AI powered optimization and real time energy trading of all asset types 3. Green Baseload contracts that provide society with stable, affordable, renewable electricity This approach is one of the key reasons asset owners and grid operators trust us to strengthen the system: ? The leading optimizer of battery storage in Sweden ? We own one of the country’s largest BESS portfolios ? The best capitalized player in the market ?? Expanding across Europe, bringing this model to new markets Why does this matter? Because fragmented solutions cannot solve the challenges of a renewable powered energy system. It takes deep technical expertise, full control of the value chain and a relentless focus on performance. This is the energy system of tomorrow. And Flower is proud to be leading the way.

Flower Clubs sign out for the summer ??♀? Apart from enabling the energy system of tomorrow, working at Flower means you also have a couple of social clubs to join. Last weeks have seen the season finale of our #RunningClub, #WomenatFlower, and the #YogaClub - celebrating on the terrace with some food and drinks. Extra shoutout to Tim Jan?en, Frida Jonsson, Emil Luusua, Tim Fors Elington, Tor ?hrn and Kobe Moerman for reaching the Running Club's Getting Serious level, earning the second tier limited Flower merch reward with 10 runs logged since the start in May ??